Amrita Dey

Daniels 485
Assistant Professor
Department of Marketing

Amrita Bijankumar Dey

Biography at a Glance

Amrita Dey is an assistant professor of marketing at the Daniels College of Business, University of Denver. She holds a PhD in marketing from the University of Utah. She also holds an MBA from Goa Institute of Management, India, and a Bachelor’s in Commerce from Narsee Monjee College of Commerce and Economics, Mumbai.

Her research specializes in visual elements in marketing. She studies diverse domains within this niche, encompassing areas such as crowdfunding, innovation, prosocial products, and donations. She uses computational methods involving deep learning to make sense of unstructured data in text and images, then employs econometric methods to quantify the effects and present the meaning through marketing theories to derive useful insights about businesses and consumers. Her work has been featured in many prestigious conferences, such as the ‘ISMS Marketing Science Conference’, the ‘Marketing Analytics Symposium—Sydney (MASS)’, and the ‘Academy of Marketing Science Annual Conference (AMS), among others.

Before joining academia, she led marketing for both B2C and B2B brands within the Tata and Mahindra Group of companies in India. Her work won numerous prestigious awards for marketing and innovation, including the “Wall Street Journal Asia Innovation Award”. Amrita holds several patents and design registrations.