Department of Marketing
A healthy bottom line starts with top-notch marketing.
The Department of Marketing at the Daniels College of Business offers marketing degrees
and programs that fully immerse you in the business of marketing. Graduate students
delve even deeper by following one of four specialized marketing tracks including
one of the only Integrated Marketing Communication programs housed in a business college.
Whichever facet of marketing you want to pursue, the degrees and programs offered by the Department of Marketing prepare you to contribute to the bottom line with top-notch marketing.
Points of pride for the Department of Marketing at Daniels:
- Marketing pioneers who teach from experience. Our faculty has far-reaching experience and influence in the industry as leading marketing researchers and practitioners. In the classroom, they're experts at bridging theory to application, and outside the classroom they'll help you make industry connections and identify opportunities.
- Innovative and always relevant: Experiential learning and creative class formats are hallmarks of a Daniels education. We invite high-profile executives to the classroom for candid conversations and internships. Team projects give students field-tested experience.
- Networking events that advance industry discourse: In addition to small classes that foster collaboration and networking between students and faculty, the department hosts two monthly roundtables for marketing professionals, supply chain professionals, students and faculty. They are a unique opportunity to engage and connect with top practitioners.
- Four tracks to a brilliant career: Graduate students can select from four concentrations to better position themselves for success in their chosen marketing specialty. Undergraduates can also pursue their interests and career goals through a diverse range of electives.
