Marketing

December 20, 2012


Marketing

“Marketing”

9th Chinese Edition, McGraw-Hill/Irwin Publishing, 2012
11th Edition, McGraw-Hill/Irwin Publishing, 2012

Dr. Steven Hartley

Coauthor
Department of Marketing

Professor Hartley is coauthor of Marketing, the leading introduction to marketing text in business education.  Marketing utilizes a unique, innovative, and effective pedagogical approach developed by Professor Hartley and his coauthors through the integration of their combined classroom, educational, and professional experiences. The elements of this approach are contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful learning tools available. In addition to being used by students and the University of Denver, and in colleges and universities throughout the United States, Marketing has been translated into 10 languages and is used by marketing students around the globe!