Minnesota, USA-based U.S. Bank (NYSE: USB) said it has inked a multi-year sponsorship deal with the University of Denver. The sponsorship makes U.S. Bank the official bank of University of Denver Athletics, effective in the current 2012-13 sports season.

U.S. Bank said it will also be the Platinum sponsor of the “Voices of Experience,” the signature CEO-level speaker series at the University of Denver Daniels College of Business.

Brokered via CBS Collegiate Sports Properties, the University of Denver Division of Athletics and Recreation’s third-party multimedia rights holder, this agreement places U.S. Bank into “Founders Partner” status at Denver, with multimedia and branding benefits reserved exclusively for the division’s highest investors.