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Taylor Burd

Master of Science in Marketing

Hometown: Chicago, Illinois

Previous Education

BA in Business Administration, University of Notre DameMS in Educational Psychology, University of Wisconsin-Madison 

Why did you choose Daniels?

I was drawn to Daniels’ knowledgeable and approachable faculty and staff. Throughout the admissions process, they made themselves available at events and shared examples of real-world projects that were integrated into the curriculum. Knowing I could learn through authentic experiences from people that understood my career path and future goals was extremely attractive. I also appreciated the small class sizes, breadth of extracurriculars and concentrated time students got to prepare for the job search in the Career and Professional Development course.

Pre-grad school experience

Before coming to Daniels, I taught high school business classes in the Chicagoland area for 10 years. I also served as an advisor for our school’s Future Business Leaders of America and National Honor Society chapters. Though I loved working with students, with every year of curriculum revamping, I became more enthralled with marketing trends and innovation techniques. I knew Daniels would help me explore these passions and build the network I needed to transition into the industry. 

Post-grad school goal

I am currently completing a graduate assistantship in the Consumer Insights and Business Innovation Center (CiBiC). For this experience, I gathered research for a local consumer goods company and presented them with new market and product opportunities. After graduation, I would like to continue this work in a career in customer insights or brand management. I have a passion for design thinking and want to help businesses empathize with their target market, purposefully innovate products and solidify their brand.

Hobbies

In my spare time, I enjoy exploring my new home state of Colorado, watching sports, discovering my Airedale Terrier’s latest personality quirk and finding my flow in the yoga studio. My husband and I are also big gardeners and cooks and love putting together our own “backyard-to-table” meals.

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