Peter Dunbar

Master’s in Marketing ’19

Hometown: Milford, NH

Pre-Daniels Experience: My marketing career started fresh out of college when I was hired as a graphic designer at a full-service advertising agency outside of Hartford, CT. I was fortunate to have joined a talented and supportive team who provided guidance and allowed me to develop my skills in typography, layout, art direction, motion animation, website development and more. My creative career expanded to a digital advertising agency, where I was the Art Director/Associate Creative Director. Afterward I joined an in-house marketing agency as the Director of Digital Media. Over the past few years I’ve been freelancing as a Visual Designer developing marketing campaigns, designing websites, and building brands.

Current Job Title: Visual Designer

Hobbies: I have a very large and active dog, so most of my free time is spent outdoors getting him to burn energy. My girlfriend and I love to hike and camp all over Colorado. Outside of that, I enjoy snowboarding and mountain biking.

Check out my LinkedIn Profile

If you could tell your past-self one thing before you started grad school, what would it be?

Brush up on your marketing foundation, especially if you’ve been out of school for a while. Being re-acquainted with the terminology and methodology would have provided a smoother transition. 

What advice do you have for prospective students?

Go out there and get some real working experience in marketing. Whatever you do, it will give a sense of perspective once in graduate school. From what you learn to what you’ve apply, the combined experiences will help you navigate the vast expanse of options out there, and enable you to focus on your passion.

What is your favorite thing about living in Denver?

The city is amazing. There’s so much entertainment, and always something going on – Rockies games, Red Rocks concerns, Santa Fe First Friday, Jax LoDo (great seafood) … the list goes on. And let’s not forget the breweries – so many options and such great quality. But most of all, I think the people of Colorado are what makes the city most amazing. There is a sense of respect and kindness that unparalleled.

What were you looking for in a business school?

As a creative professional working in advertising and marketing communications, I wanted to build upon the services I provide clients. I wanted a marketing program that provided a strong pedagogical approach to marketing. It was important to me that courses focus on core disciplines, phycology and process of marketing, and not get caught up in the current trends.

Why did you choose Daniels for your graduate degree?  

Because I live in Denver, I wanted a school that was close to me and had the physical classroom experience (as opposed to online). Daniels provided this and an excellent marketing curriculum. In winter 2018, I took a class on brand management and was impressed with the depth and breadth of the material. After receiving positive input from other students, on what they thought of their DU experience, I was hooked.

What surprised you the most about business school?  

I am most impressed with the level of dedication and caring the faculty have for students. From a robust orientation program to everyday classroom experiences, there is an overall sense of friendship and willingness to help students succeed. 

How did you get to know your classmates?  

The marketing program held a weekend event at YMCA of the Rockies in Estes Park, Colorado. This was entirely a team building experience – teams of students and instructors were tasked to solve activity challenges. Through these teamwork efforts, friendships and connections were developed. We all returned to Denver and felt a greater appreciation and respect for each other. Ultimately, this had a very positive influence on classroom projects. 

How do you manage work-life balance while taking classes? 

I work from home, so I’m not restricted by the traditional working hours. It makes things easier to create schedules. Beyond that, it’s imperative to plan and allocate your time – days or weeks ahead – and schedule time to accomplish not only classwork, but time with family. It’s also important to have the dedication and discipline to stay on target. 

How have you evolved as a leader during your time at Daniels?

We do a lot of teamwork projects and live presentations, so after a while, you get used to being on stage. Through these efforts, I feel that my collaboration with fellow students and confidence on stage has strengthened, and so has my leadership abilities.