Chuan “Alex” Cheng

Master’s in Marketing ’18

Hometown: Taichung, Taiwan

Pre-Daniels Experience: I received my Bachelor of Science in Business Administration from the University of Denver and decided to pursue my graduate business degree right away.

Check out my LinkedIn profile

What advice do you have for prospective students?

Start your application early and apply now! Don’t make the mistake I made by applying very late in late April or May, as this puts pressure on your ability to craft and create an admissions application that stand out.

What are some of your favorite things to do in or around Denver?

My favorite thing about living in Denver is the fact that we get 300 days of sunshine each year, so I’m able to enjoy the outdoors with my family fairly often! I also like trying new restaurants, checking out hiking trails and visiting a new coffee shop or teahouse in Denver or Boulder.

What were you looking for in a business school?

I was looking for a business school that was reputable and had an extensive alumni network that encompassed different industries for potential networking opportunities.

Why did you choose Daniels for your graduate degree?

I chose Daniels primarily because of its rigorous and reputable academic program that enables students to learn about academic concepts and apply what we learn into real-world business situations. I was also in good academic standing from my undergraduate career at DU and was able to take advantage of theMaster’s Accelerated Admissions Process (MAAP) offered at Daniels.

Is there a particular class at Daniels that really stands out?

One of my favorite classes was Consumer Behavior with Dr. Gia Nardini. The concepts and frameworks I learned in that course allowed me to understand what customers want, and how companies can establish a customer-centric approach that addresses a demand.

Tell us about the Daniels classroom experience.

A typical Daniels class setting includes guest speakers from various business fields, as well as a two-way communication between the professor and the students. In addition, students are encouraged to work with different classmates for class projects to learn how to collaborate with one another. I was able to connect with so many people through these class projects and by participating in case competitions.