As a senior growth associate at Ibotta, it’s Margot Goldstein’s job to deploy marketing dollars effectively in order to gain valuable and productive users for the company. It’s a job that suits her well given her background in both finance and marketing.
“I was always drawn to the marketing and advertising world,” Goldstein said. “Even as a young child, I’d chat about marketing and business with my dad.”
Goldstein (BSBA 2014) grew up in Bozeman, Montana. She chose the University of Denver because of its reputation as a great private school in the West. She says she was sure she’d end up at Daniels because of her love of business, but wasn’t sure where she’d focus her efforts. She ended up taking courses in accounting, economics and finance, but found her passion in marketing.
“It makes me tick,” Goldstein said. “I found something I was passionate about. The professors at Daniels invest in you and your future; they make you think critically about how you would want to progress in your career, which led me to my focus in marketing.”
One of her marketing professors was Sandra Young, associate professor of teaching.
“Margot stands out as a rare talent with a broad range of skills,” Young said. “Margot is so energetic, goal oriented and possesses extraordinary ability to analyze problems creatively. Her sensitivity and concern for others, and her relationship building skills are outstanding assets that have made her stand out in my mind.”
Goldstein took three internships during her first, second and third years at DU. Each summer, she returned to Chicago, where she first interned at a PR company, then at the Wirtz Corporation, a private holding company, and finally at a real estate investment firm.
“Just being exposed to a real business setting was indispensable,” Goldstein said. “Seeing the impact on stakeholders and recognizing tangible ROI brings to life the principle-based practices we learned at Daniels.”
Her resume was so impressive that Goldman Sachs reached out to her during her senior year at Daniels. Following a rigorous interview process, Goldstein was offered a position as a financial analyst at the world-class company, which has an excellent training program, and she joined Goldman Sachs’ Government Sanctions team in Salt Lake City.
“I learned a great deal. It is an incredible place to work and I feel fortunate to have started my career there. But, after two and a half years, I was eager to explore a different place and role.”
A mentor had told Goldstein about Ibotta and she decided to pursue the company, taking a position there in 2016. Ibotta is a technology company headquartered in Denver that transforms the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app.
Goldstein now uses her financial acumen along with her passion for marketing at her job.
“I execute a budget across a variety of digital platforms (Facebook, Snapchat, Instagram, etc.) and OOH (out of home) channels to gain valuable and productive users for Ibotta,” she said. “Ibotta is an outstanding company with beyond extraordinary people; Ibotta is going places.”
Goldstein believes Daniels prepared her well to excel in her profession.
“Between the quarter system and professors who challenged us in different educational experiences, you had to thoughtfully approach each project with a shorter timeline than an average semester,” she said. “It forced you to become a quick thinker and strong decision-maker and ultimately, an impactful employee.”