Peter Whalen

December 20, 2012
Peter Whalen and Samuel S. Holloway, (2012). Harvard Business Review, 25(Oct.). Abstract Traditional marketing plannin ...
December 20, 2012
Peter S. Whalen and Charles Patti, (2012).  Singapore Management Review, 34(1), 12-16.   Abstract Delivering quality ...
December 20, 2012
Peter S. Whalen and Sam Holloway, (2012).  AMS Review, 2(1), 34-43. Abstract Current marketing theories largely follow ...