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Peter Whalen

December 20, 2012
Abstract Traditional marketing planning (TMP) activities have been a mainstay for the past four decades, but the theorie ...
December 20, 2012
Peter S. Whalen and Charles Patti, (2012).  Singapore Management Review, 34(1), 12-16.   Abstract Delivering quality ...
December 20, 2012
Peter S. Whalen and Sam Holloway, (2012).  AMS Review, 2(1), 34-43. Abstract Current marketing theories largely follow ...

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