DU’s Daniels College of Business faculty experts available for many topics
Super Bowl LIII will be held Sunday, Feb. 3, in Atlanta. The game will be televised by CBS, and is sure to be one of the most watched sporting events in the U.S. Nearly 50 percent of Americans watch the Super Bowl each year.
The University of Denver’s Daniels College of Business has several experts ready to talk about the highly anticipated event:
- Advertising critic
Gregory Wagner, teaching associate professor, is a 30-year veteran of the ad wars, serving as creative director at four D’Arcy and Leo Burnett offices in St. Louis, Chicago, Detroit and Denver. Wagner can comment on the winners and losers of the Super Bowl ads.
“I have already checked out a few ads on the ‘Ad Meter.’ The Bud Clydesdales are back with another winner, Skittles taking a gutsy approach. There are lots of celebrities in the wings as usual. I’m looking forward to the game and the ads.”
- Gambling, predictions
Ryan Elmore, assistant professor of business information and analytics, studies sports analytics.
“Billions of dollars are bet annually on the Super Bowl, from silly prop bets like the coin toss to outcome-specific bets like the over/under. If you are betting on team performance, you better be studying the numbers. Otherwise, you are just a fish swimming among the sharks.”
Team dynamics, rewards, leadership
Cindi Fukami, professor of management, is an expert in organizational behavior. She can comment on team dynamics, player compensation and coaching.
“There are some interesting dynamics with the senior versus junior in both the coaches as well as the starting quarterbacks,” Fukami says.
To schedule interviews, please contact: Kristal Griffith