Super Bowl LII will be held Sunday, Feb 4, in Minneapolis. The game will be televised by NBC, and is sure to be one of the most watched sporting events in the U.S. Nearly 50 percent of Americans watch the Super Bowl each year.

The University of Denver Daniels College of Business has several experts ready to talk about the highly anticipated event:

  • Advertising critic

Gregory Wagner, teaching associate professor, is a 30-year veteran of the ad wars, serving as creative director at four D’Arcy and Leo Burnett’s offices in St. Louis, Chicago, Detroit and Denver. Wagner can comment on the winners and losers with the Super Bowl ads.

“Advertising on the Super Bowl could be a tougher decision this year. It’s a steep price, $5 million, for a :30 spot and we could possibly see protests at the game. Another concern is the issue of brain damage among players. NFL viewership is down more than 5 percent this year. NBC may be scrambling to convince advertisers to step up and may have to offer last minute discounts.”

  • Gambling, predictions

Ryan Elmore, assistant professor of business information and analytics, studies sports analytics.

“Billions of dollars are bet annually on the Super Bowl, from silly prop bets like the coin toss to outcome-specific bets like the over/under. If you are betting on team performance, you better be studying the numbers. Otherwise, you are just a fish swimming among the sharks.

  • Team dynamics, rewards, leadership

Cindi Fukami, professor of management, is an expert in organizational behavior. She can comment on team dynamics, player compensation and coaching.