Biography at a Glance
Gregory L. Wagner is a lecturer in the Department of Marketing at Daniels. He is also a 30-year veteran of the ad wars, serving as creative director at four D’Arcy and Leo Burnett offices: St. Louis, Chicago, Detroit and Denver. During that time, Wagner led successful campaigns for Budweiser, P&G, GM, Amoco, Six Flags, the USA Ski Association, First Alert, Budget Rent A Car, Michelob, the St. Louis Cardinals, Wilson Sporting Goods, General Mills, and most recently, GM’s “Looking for Mr. Goodwrench” work. His creative teams have won numerous new-business pitches and more than 50 advertising awards, including a Clio and a finalist placing at the Cannes Film Festival. “The work is everything” is Wagner’s war cry, and he’s eager to share what he knows about creating advertising that sells.
Academic Professional Activities
- Member of Marketing Roundtable
- Advertising consultant
- BJ, University of Missouri School of Journalism
- BA, St. Louis University