Biography at a Glance
Gia Nardini is an assistant professor in Marketing at the Daniels College of Business, University of Denver. Gia’s research focuses on consumer behavior in the domains of consumption experiences and decision making. Her work on consumption experiences includes various projects investigating the antecedents and value outcomes of consumption experiences, how people process experiences, and how experiences create value. She also investigates consumer decision making with projects exploring the role of choice difficulty and prepayment on downstream consequences. She seeks to understand the theoretical underpinnings of experiential consumption and decision making to enhance consumer wellbeing. Her work has been published in the Journal of Consumer Marketing and presented at leading conferences, including the Association for Consumer Research, the Academy of Marketing Science, and Consumer Culture Theory.
Gia also enjoys teaching various marketing classes at the graduate and undergraduate levels. She serves as the faculty advisor for Women in Business, as well as the advisor for multiple students pursuing Daniels Distinction honors.
- PhD, Marketing, University of Florida