Donald Bacon, PhD
Daniels 495
Director Master of Science in Marketing, Professor
Department of Marketing
Donald Bacon

Biography at a Glance

Don Bacon is a professor of Marketing for the Daniels College of Business at the University of Denver. He holds a PhD in marketing from the University of Michigan. Bacon applies psychometric theory and multivariate statistics to such problems as customer satisfaction and lifetime value, how students perform in groups, the assessment of written communication skills and how long students retain what they have learned. He also has extensive industry experience, actively consulting in the area of survey research methods. Bacon has worked as a financial analyst for Intel Corporation and as a product engineer for Steelcase, Inc.

His work has been published in several different refereed business education journals and has received national awards. He serves as the Editor in Chief of Journal of Marketing Education and on the editorial review boards of Academy of Management Learning & Education and the Journal of Management Education.


  • PhD, Philosophy in Business Administration, University of Michigan
  • MBA, Finance, Marketing and Statistics, University of Chicago
  • BS, Mechanical Engineering (cum laude), University of Michigan

Academic Professional Activities

  • Named Outstanding Reviewer of the Year by the Journal of Marketing Education, 2009. Bacon was chosen from more than 80 reviewers.
  • Named Outstanding Reviewer in 2015, 2016 and 2017 by Academy of Management Learning & Education.
  • Daniels College of Business Award for Faculty Excellence, 2010.
  • Daniels College of Business Scholarship of Learning and Pedagogy Award, 2013
  • University of Denver Distinguished Scholar Award, 2013
  • Marketing Educator of the Year, Marketing Educators’ Association, 2015.
  • Lifetime Achievement Award, Marketing of Higher Education Special Interest Group of the American Marketing Association, 2016.

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