Bill Dodds
Director, Business Intelligence & Data, Westerra Credit Union
Business Information & Analytics Advisory Board
Bill Dodds

Biography at a Glance

Bill Dodds, Director of Business Intelligence and Data. Bill has over 20 years of experience working with numerous financial, marketing and retail organizations. Bill has lectured at several universities on various aspects of analytics, big data and marketing innovation. Bill continues to be requested as a keynote speaker at various CUNA financial conferences speaking on improving business outcomes through the integration of data throughout the enterprise to create innovative analytics and marketing initiatives that can be leveraged throughout the enterprise. Bill has led numerous engagements with several companies including Procter & Gamble, 7-Eleven, General Motors and Johnson & Johnson. Bill has appeared in a Business Week cover story on analytics innovation. Bill is also on the Mentor Board at Southern Methodist University in Dallas.


  • MS, University of Texas at Dallas
  • MBA, Southern Methodist University
  • BA, Dallas Baptist University