Donald R. Bacon, (2011). Journal of Marketing Education, 33(3), 348-358.


Direct measures (tests) of the pedagogical effectiveness of team testing and indirect measures (student surveys) of pedagogical effectiveness of team testing were collected in several sections of an undergraduate marketing course with varying levels of the use of team testing.  The results indicate that while students perceived team testing to have a substantial impact on their learning, this pedagogy in fact had no impact on direct measures of learning.  In an additional analysis, the performance of the team on the group test was best predicted by the best individual performance on the team.