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A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. What can associations learn from the trends and how can they keep up?

Your attendees show up to your meetings ready to learn and engage. And they’re also likely equipped with a number of devices, including smartphones, tablets, laptops or iPads, expecting to be able to use them all seamlessly.

But does your association’s meetings technology make it easy for attendees to engage and interact at your meeting? Does it matter? Yes, it does. A lot.

A look at findings from the recently released 2013 Customer Engagement Technology Study, conducted by Hospitality Technology magazine through a research partnership with the University of Denver Daniels College of Business and the William F. Harrah College of Hotel Administration at UNLV, reveals technology trends within the hospitality industry.

Execs from 81,748 restaurants and 5,705 restaurants worldwide were asked how customer-engagement technologies are contributing to guest loyalty, differentiation, competitive advantage, and the bottom line. And while the study doesn’t directly relate to associations, it does provide plenty of food for thought for association meeting planners, as attendees will begin to expect to have the same type of technology offered at upcoming conferences and events.