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Now that we’ve made it through the holidays–all that spending is behind us. For many Americans, however, that means debt lies ahead.

Ali Besharat is an assistant professor of marketing at the Daniels College of Business. He recently worked on two studies that examined how people prioritize their credit card debt payments.

The average American has five credit cards and probably carries balance on at least one of them. Dr. Besharat stopped by 9NEWS Monday morning to discuss how we make decisions about how to prioritize debt repayment.

Keep in mind that the emotionally rewarding decision is not always the financially smart one.