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As the Daniels College of Business launches a new positioning strategy, Daniels in Focus, the time is right to also revise the pillars that guide our College.

Our mission, vision and values reflect the enduring principles that have guided Daniels throughout our long and distinguished history. We have updated these guideposts to represent the vitality of today’s economic marketplace. Introducing the new vision, mission and values at Daniels:

Vision | Pioneering business for the public good.

Mission | To benefit the public good by developing business pioneers through impactful scholarship, challenge-driven education and lifelong learning.

Core Values | Culture of innovation and engagement

  • Learn through doing
  • Interact with integrity
  • Diversity and inclusion as a source of strength
  • Global action and influence

The vision, mission and values are the foundation that links the Daniels, DU and global communities together as a cohesive unit with a shared past, present and future. We will hold ourselves and each other responsible for leading professional lives that uphold these tenets.  

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