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The Institute for Enterprise Ethics launches the academic year with a special roundtable series: What is the Source of Purpose in Business?

This summer, more than 181 CEOs of the Business Roundtable signed a new Statement of the Purpose of a Corporation, sparking a widespread debate about the sense of purpose in business.

In the September 2019 issue of the Harvard Business Review, researchers encouraged managers to put purpose at the core of strategy. Simultaneously, younger generations of executives in a variety of industries are demanding a more genuine commitment to the purpose of business.

The special roundtable series of the Institute will deal with this topic by addressing important questions: Who defines the purpose of business? How does management lead with a sense of purpose? And what can boards do to instill a sense of purpose in managerial decisions? Should the purpose of a business include purpose for society? How can the sense of purpose be instilled into the organizational culture and business practices?

Rand Stagen, former chairman, Conscious Capitalism Inc.

The first roundtable of the series, “How Do Boards and Management Shape and Share a Sense of Purpose?” will be led by Rand Stagen, former chairman of Conscious Capitalism, at the University of Denver’s Joy Burns Center, Thursday, Oct. 10, from 8–10:30 a.m. Learn more and register.

Conscious Capitalism is a nonprofit that strives to elevate higher purpose, stakeholder orientation, conscious leadership and conscious culture in business. Conscious Capitalism was founded by John Mackey, co-founder and CEO of Whole Foods, and former speaker at Voices of Experience at the Daniels College of Business.

The Institute will also co-host the launch of the Denver Chapter of Conscious Capitalism with a special event Wednesday, Oct. 9, from 6–8 p.m. at the Ritz-Carlton in downtown Denver. The event is open to the public and free to attend.

Through their support for this event, the Ritz-Carlton has become a corporate sponsor of the Daniels College of Business.

The roundtable series of the Institute are peer-to-peer discussions led by an expert that take place at the University of Denver’s Daniels College of Business from 8–10:15 a.m. A light breakfast is served before the discussion begins at 8:30 a.m. The events are open to the public and free of charge. View the full list of roundtable events.

The Institute’s mission is to advance knowledge and practice of institutional and professional ethics and equip professionals and organizations to lead and serve with trust, integrity and responsibility. The Institute aspires to be a catalyst of university-community collaborations that contributes to the public good by advancing the practice of institutional and professional ethics through cross-disciplinary education, research and dialogue among scholars and practitioners.

For more information on the Institute and our upcoming events, please visit our website or contact us at: or