Michael Myers, marketing Instructor at the Daniels College of Business, delves into how Twitter has transformed the landscape of marketing, business and politics. From its initial use by the technologically elite, to having over 239 million users, Twitter has changed the way companies market themselves and manage customer service. And its deployment of the humble #hashtag allows organizations to track the sentiments of their clients, working across all social mediums.  Essentially, Twitter is a real time feedback mechanism for any current topic.