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NEW YORK (AP), KUSA – Advertisers have dished out millions for just seconds worth of your time during Sunday’s Super Bowl.

They’re hoping to make an impression on viewers that will last long after the final whistle blows.

From the classics – to the crazy – commercials have become as much a part of Super Sunday as the actual game.

For a little perspective on the business of advertising watch Gregory L. Wagner, professor from the University of Denver’s Daniels College of Business, in the video (click here to see the video).