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Students reimagine the business school newspaper during virtual spring quarter

As classes moved online and students went home last quarter, junior finance major Amanda Martinez and junior economics major Jessica Silva delved into restarting the Daniels College of Business student publication. The business school’s previous student-led newspaper, Pioneer Business Review, fizzled out a few years ago as students graduated. Read on to hear about Martinez and Silva’s hopes for the club and experiences beginning this endeavor remotely.

Co-Editors-in-Chief Amanda Martinez (top) and Jessica Silva (bottom) meet virtually during the coronavirus pandemic

Q: What inspired you to start this venture?

Jessica: We wanted to provide students at the University of Denver with a business voice, especially since there hadn’t been a business newspaper in a long time. Business is involved in literally every aspect of our society no matter what major or what industry you’re interested in pursuing.

Amanda: I think journalism is a great outlet for freethinking and producing raw material that gives students a voice rather than a publication that’s run by administration. 

Q: What has been your favorite part about beginning this project thus far?

Jessica: Getting to meet different students that are coming in with different majors. They’re able to contribute different ideas and perspectives to problems we might face, especially in this remote world that we’re all navigating. 

Amanda: It’s been really interesting getting to know people that I’ve never really worked with in the past [apart] from Jessica. It’s really amazing how we’ve been able to come together and build something even though a lot of us have never even met—we haven’t even been in the same room together. 

Q: What is your overall mission and where do you hope to see this publication five years from now?

Jessica: Being able to have students think critically about the business topics that are occurring right now and that are affecting them personally or their industry. Five years from now, we’re hoping that [this publication] is still on campus and is continuing to pull in people with different perspectives and different majors while continuing to embrace change and act as a student voice.

Amanda: Five years from now, we want to be on campus because with organizations in general there is a really high turnover rate since students are only on campus for a certain amount of time. As for the overall mission, it really goes back to creating that outlet for learning business skills. Spreading the resources that we’ve learned here at Daniels and what we’ve learned from internships and hopefully working in the business world—sharing that with fellow students.

Q: Why do you think it’s important for students of all majors to stay informed on business matters?

Jessica: You’re going to encounter [business] whether you are in medicine doing molecular biology, or you’re in English literature or you’re doing computer programming. You’re still going to go into a business at some point so it’s good to get that exposure especially through an on- campus publication where you have the freedom to essentially explore the field that you’re in.

Amanda: We’re students too and so we’re dealing with very similar situations that our fellow peers are going through. What’s really special about this publication is it’s written by students for the student population—undergraduate or graduate. It’s really there to benefit everyone and spread knowledge. 

Q: In what way has being a Daniels student impacted you?

Jessica: Being a student at Daniels has definitely pushed me outside of my comfort zone. Coming in as a freshman, I was always really afraid of giving presentations or reaching out and talking with other students and faculty, and that’s something that Daniels really pushes you to do.

Amanda: The networking skills that I’ve gotten out of being a part of Daniels is something that I really value. I identify as more of an introvert, and so I always need time to recharge and be alone for a little bit. Daniels has taught me that just because I feel more introverted doesn’t mean that I won’t shine at a networking event and that I can’t break out of that to meet someone who will help further my career or to take on a leadership role.

Q: Anything else we should know? 

Amanda: Jessica and I were in a CASE competition. [We] both did it freshman year on two separate DU teams, and then we competed this last year on the same team and that’s how we got to know each other more and all that good stuff. A business proposal definitely brings you together. When I saw Jessica’s name connected to this publication and she was looking for some people to help her revive the organization, I immediately was like, ‘Oh, Jessica? Yeah, absolutely I want to work with her.’ Because I know how we work together. 

Jessica: Getting to know each other in such a high-pressure situation allowed us to understand how we work in difficult situations. Putting a plan together at the last minute and being able to navigate complex situations was great.

Daniels Journal: For Students, By Students is available online at Digital articles and podcasts will be posted to the publication’s website weekly. To get involved in the club, contribute to the publication or for other inquiries, email You can also follow the Daniels student publication on Facebook, Twitter and Instagram.