In February 2016, the Daniels College of Business hosted Race & Case, the country’s premier business ethics case competition and Alpine ski challenge combined. The case component of the national competition, which invites students to apply classroom knowledge to solve an ethical dilemma, took place at Daniels. Race & Case concluded at Beaver Creek Resort, where teams competed in a NASTAR downhill ski race.
This year, students were given an ethical dilemma currently faced by Uber Technologies, the online transportation network and developer of the Uber mobile app, which allows smartphone users to submit trip requests and instantly connect with Uber drivers. Teams had one hour to prepare an oral response and present their suggestions to a board of directors.
Started in 2004, Daniels Race & Case was inspired by the ethical foundation of all Daniels programs—a foundation for which the College is internationally known. Students apply critical thinking and ethical decision making to distinct, real-world situations. In addition, Race & Case takes advantage of the College’s access to the magnificent Rocky Mountains and includes an alpine ski race, making it one of the most unique graduate case competition across the country.
Each year, Race & Case attracts teams from colleges of business all around the U.S. The 2016 national competition included eight schools:
- Rice University
- University of Alabama
- University of Colorado, Colorado Springs
- University of Denver
- University of Pittsburgh
- University of South Carolina
- University of Utah
- University of Washington
The University of Denver team took second place, beat out by the University of Utah. The DU team members were David Herman, Kaz Nakumura, Kaley Rickard and Jenna Schmitt.
The generosity of several organizations made Race & Case possible. Our deepest gratitude to the following primary sponsors: Toyota, Vail Resorts and Southwest. The Daniels Fund, Icelantic Skis, Rocky Mountain Underground, Mad Bomber Outerwear and Starbucks Coffee also supported the event.
Many other businessmen and women volunteered as judges. Those individuals represent 17 companies throughout Denver, including Whole Foods, DaVita, the Denver Center for the Performing Arts, EKS&H and Molson Coors Brewing Company, among others.
Learn more about Race & Case at daniels.du.edu/race-case.