Speaker Series: “How I Built GOLFTEC” with Joe Assell
Entrepreneurship@DU Winter 2022 Speaker Series is delighted to feature Joe Assell, CEO of GOLFTEC.
HOW I BUILT THIS
Please join Entrepreneurship@DU at the Community Commons to hear Joe Assell discuss how he built GOLFTEC from idea to a company with annual sales exceeding $175 million and 225 locations in six countries. A journey that experienced three major pivots and four crises in 26 years.
Join us for this in-person event Monday, February 7th 6:30-7:30 PM in the University of Denver Community Commons Room 1600!
*OPEN TO DU STUDENTS ACROSS ALL LEVELS AND DISCIPLINES, FACULTY, STAFF AND ALUMNI*
ABOUT THE PRESENTER
Since the company’s inception, Joe Assell has provided the leadership to grow GOLFTEC into the largest provider of golf lessons and club fittings in the world. His guidance has helped take the company from a one employee operation recording $90,000 in sales in 1995 to employing more than 900 individuals globally, including over 500 PGA Members and Apprentices across 225 locations in six countries with annual sales exceeding $175 million.
As CEO, Assell oversees strategy as well as multiple divisions within the company including finance, legal, sales, technology, and marketing. He leads a ten-person senior management team in executing the strategic development and growth behind GOLFTEC. In addition, Assell serves on the National Golf Foundation Board of Directors, National PGA of America Employment Committee and locally, he is on the Finance Committee of the Colorado PGA. Assell was recognized on the Golf Inc 2021 list of the Top 25 Most Powerful People in Golf as well as the 2015 Colorado PGA Golf Professional of the Year.
Joe is a cum laude graduate with a B.B.A. in Marketing from the PGA Golf Management program at Mississippi State University and was recently named to the 100 for 100 list of the top 100 graduates of the MSU business school in the last 100 years.
ABOUT THE SERIES
Entrepreneurship@DU is excited to continue with our Speaker Series events this quarter! Over the next 10 weeks, we will be featuring several speakers from diverse backgrounds discussing a wide range of topics focused on entrepreneurship. Each event will be 60 minutes and follow an interview format with the last 30 minutes open for Q&A’s.