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Three advertising and marketing professionals from the Boulder Valley have been named to a team that will create a brand identity for Colorado.

Todd Berger, Justin Fuller and Mona Hasan will join nine others from around the state to develop visual and verbal branding concepts to present to the public for feedback in July.

Berger is a graphic designer and co-founder of Berger & Fohr LLC in Boulder. Fuller is a graphic designer and founder of Good Apples LLC in Boulder. Hasan is copywriter at Crispin Porter + Bogusky LLC in Boulder.

The project, called Making Colorado, was commissioned by Gov. John Hickenlooper and is made possible by contributions from Colorado companies including KUSA-TV Channel 9, Boulder Brands Inc., the Stanley Hotel, Crocs Inc., Crestone Capital and the University of Denver’s Daniels College of Business.

The networks of 9News, Entravision Communications and Clear Channel Communications are playing roles as official media sponsors of Making Colorado, helping to promote the initiative statewide.

The team was selected from hundreds of applicants by Denver-based Made Movement’s founder, Dave Schiff, who will lead the group. The creative process will kick off Friday, May 17, at The Stanley Creative Retreat, a two-day working session in Estes Park with accommodations donated by the Stanley Hotel.