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When Peyton Manning signed a five year contract valued at $96 million, the Denver Broncos chances of succeeding on the field dramatically improved. If he can stay healthy and experience the kind of success he had in Indianapolis, the team will also succeed at the bank. “It is a speculation issue,” Bob McGowan, Daniels College Professor, said. “A lot is riding on it, but that is the issue with business, you take a risk.” “I think the payoff is right away in terms of, well just look at the attendance at training camp,” McGowan said. “I mean 42,000 turn out to watch training camp. I mean in some cities that is the whole stadium.”