Why Emails May Cost You that Job: By Amy Geisert

April 06, 2015 |

We’ve all heard the phrase, “The devil is in the details.” That could not be more true when it comes to emailing a potential employer. Here’s why: 

Good grammar and a well-written email give you credibility!

Poor grammar, on the other hand, discredits your professional image. 

This may sound obvious, but you would be surprised by the number of employers who tell us students need to be more mindful when writing emails.

Hiring managers evaluate how effectively you communicate from the very first email you send to the time they make a decision. Employers want to make sure you will represent the company well and that extends to how you write. Below is guide to help you craft your next professional email.


  • Be articulate and to the point. What is your call to action?
  • Consider your tone and be professional.
  • When replying to an employer’s email, follow his or her lead on what greeting to use. (e., if he or she begins with a more casual “Hi Sam” or “Hello Sam,” your response can do the same. Likewise, if an employer begins with a more formal “Dear Sam,” take that into account.
  • Proofread for any spelling and grammar errors!


  • Have a weak subject line – The subject is a great way to grab someone’s attention. Make it interesting! Don’t just say, “resume” for example. I would suggest specifying the job name/number you are applying for or perhaps mentioning who referred you as a better alternative.
  • Forget a greeting and closing.
  • Forget your contact information (your number and LinkedIn link may be appropriate).
  • Be too formal or too informal (i.e. avoid “Hey Sara” and that type of language).
  • Use emojis or abbreviations.

Comment below if you think of anything else to add to the list. Happy emailing!

Amy Geisert is an MBA candidate and Graduate Assistant at Daniels Career Services.

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