Vail Mountain Coffee & Tea Teams Up with Daniels

November 27, 2012

The Daniels College of Business is proud to announce that Vail Mountain Coffee & Tea Co. is a Corporate Partner.

Co-founded in 1993 by Fritz Knoebel School of Hospitality Management alumnus Craig Arseneau (BSBA 1984), Vail Mountain Coffee & Tea supplies more than 300 wholesale clients throughout Colorado and in neighboring states. The company is the leading supplier of high-altitude, slow-roasted coffees and loose-leaf teas in Colorado—and they’ve been in the loose-leaf tea business since 1996. Prior to their foray into coffee roasting, Arseneau and business partner Chris Chantler co-founded The Daily Grind Coffee Company, Inc., which they grew to six coffee houses in Vail and Denver and eventually sold.

Beginning in 2013, DU’s Beans Café—the Knoebel School of Hospitality Management student-run coffee shop—will serve Vail Mountain Coffee & Tea products. “We are constantly looking for ways to upgrade the customer experience at Beans and Knoebel Events,” says Dr. David Corsun, director of the Knoebel School. “Providing Vail Mountain’s superior products ensures that our coffee and tea offerings are the best available in the neighborhood, on or off campus. It is particularly great that Craig is a Knoebel alum and is so engaged in our success. I am delighted to welcome Vail Mountain Coffee & Tea as a Daniels and Knoebel Corporate Partner.”

“We really wanted to go with a local brand at Beans, and Craig has been excited from the start about this partnership,” says Megan Lloyd, hospitality management senior and student manager of Beans. “He’s joining us as a vendor, but he’s also donated significant time to us to help strengthen the Beans brand. It’s clear that he is very invested in the Knoebel School.”

In the mid-1980s, Arseneau worked for Coffee Development Group, a London-based nonprofit organization that aimed to increase coffee consumption throughout the U.S. One of his initiatives was to expand the coffee house concept to college campuses. “I’m very excited about working with Beans—I love the energy on this campus and it’s exciting to get involved at DU again,” says Arseneau.

As a direct buyer of Brazilian coffees through Sinay Neves Enterprises, Vail Mountain puts money back into the communities from which it buys. The company supports Socially Conscious Coffee—founded by DU alumna Stephanie Palm Neves—which provides education, health care and environmental stewardship programs to coffee harvesters and their families. Arseneau serves as a board member. He says that Vail Mountain has long embraced a sustainable and environmentally conscious direct-to-farmer model. “Extending our work to the Daniels community is a great way for students and Beans customers to do good and for the Beans team to make an impact,” he says. “I’m glad to be a part of it and to give back to DU.”