Department of Marketing
Four tracks to one brilliant career in marketing.
Whether you see yourself crafting brand strategy, delving deep into the nuances of consumer behavior, becoming a VP of sales or a member of the media, the Daniels MS in marketing can give you the specific skills you need. Choose from four integrated courses of study:
- Integrated Marketing Communication: the strategic skills you need to implement consistent messaging across all touch points. Daniels is one of the few business colleges in the US to have an Integrated Marketing Communication track housed in a business college.
- Customer Experience Marketing: the tools you need to understand how customers view business.
- Integrated Marketing Strategy: marketing from a big-picture perspective, including study of broad-based research, planning, and management.
- Supply Chain Management: the mechanics and strategy behind providing products on time every time, with less cost and greater service
You can also create a customized concentration with the guidance and approval of the department chair.
Ready for more? View the MS in marketing degree plan.