Department of Marketing
Want more of a good thing?
"The learning opportunities I had as a student with the Daniels College of Business were tremendous. The classes, taught by successful business professionals, provided me with the framework to understand the flow of business. Also, the opportunities to network were plentiful. Mixers, mentoring programs, and round table discussions with area professionals provided me with up-to-the-minute business trends and opened the door for four different internships and a number of scholarships. Through these opportunities I was able to make life long friendships and secure my first job out of the program.
My former professors continue to provide me with guidance to this day, over a year after completing my MBA. I have been fortunate to have such a fruitful relationship with Daniels and I look forward to the things to come."
Thomas Valand
MBA-Supply Chain Management
The Department of Marketing offers unique opportunities to pursue two master-level degrees simultaneously or to earn an MBA or IMBA with a marketing concentration.
Marketing Concentrations
MS in marketing students can select one of the four concentrations listed below or customize their own.
- Integrated Marketing Communication--the strategic skills you need to implement consistent messaging across all touch points.
- Customer Experience Marketing--the tools you need to understand how customers view business.
- Integrated Marketing Strategy--marketing from a big-picture perspective, including study of broad-based research, planning, and management.
- Supply Chain Management--the mechanics and strategy behind providing products on time every time, with less cost and greater service.
You can also create a customized concentration with the guidance and approval of the department chair.
MS Marketing + MBA or IMBA
If you're interested in expanding your studies beyond a master of science, you might want to consider an MBA or IMBA with a marketing concentration or pursuing a dual degree that combines a master of science in marketing with an MBA or IMBA. Daniels is the first business school in the United States to offer an MBA with integrated marketing communication as an area of concentration.
MS Marketing + MBA Degree Plan
MS Marketing + IMBA Degree Plan
MBA/IMBA Marketing Concentration Requirements
MS Marketing + master's in specific business discipline
Combine two master's degrees to meet your career interests and aspirations.
MS-MKTG + MAcc (Accountancy) Degree Plan
