Daniels Media Center
State of the state: Human Side of Going Green
ColoradoBiz Magazine
Employees and customers are part of the sustainability equation
The term "sustainability" conjures images of wind farms and energy-saving light bulbs and paperless offices. But sustainable business isn't merely about "going green." Employees and the values held by customers are as much a part of the sustainability equation. As Bruce Hutton put it, it's also about "creating shareholder value, an environment that enriches employees, and social responsibility."
Hutton, dean emeritus at the University of Denver Daniels College of business, was one of the speakers Nov. 4 at a forum summarizing results from 30 CEOs and business leaders surveyed by Lee Hecht Harrison. The global talent management company hosted the forum on the survey subject, "Building Competitively Sustainable Organizations: Achieving and Maintaining Triple Bottom Line Results."
The triple bottom line refers to people, profit and planet. The early November breakfast event at DU Daniels College of Business
focused on the people aspect. As with other elements of sustainability, the human-resources aspect is evolving. "We in education,
as in business, are between stories," DU's Hutton told the gathering. "We're all part of writing this story." more
