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Holiday shoppers look for early retail deals

9News

The calendar just turned to November, but getting the most out of your gift-giving budget could depend on whether you take advantage of sales going on right now.

The latest survey from The National Retail Federation revealed bargains, discounts and coupons will be the key factor in shopping decisions.

Sixty-five percent of those surveyed said the economy will affect their holiday plans, 55 percent will look for sales more often, 11 percent also said they will get their gifts and holiday items at thrift stores.

The NRF also says if you have the money to buy gifts, buy them now.

Experts say stores had too much merchandise last year, so now they're limiting inventory.
That still means the consumers win.

"It's a little more consumer-friendly," Mac Clouse, University of Denver Professor of Finance, said. "Retailers may be willing to take a little less profit margin to get the items moving." more>