Skip Navigation
 
image marketing roundtable

  • Marketing Roundtable

    12/4/09 | 7:30 - 9:30 a.m.

    Marketing Roundtable B2B: Get Behind the Wheel -- New Techniques for Driving Customer Loyalty

    Join us and learn about a data-driven marketing program which integrates both online and offline efforts to create a unified look, feel and message for their customers. Data-driven marketing gives B2B marketers the ability to deliver more meaningful and relevant messages that grow loyalty and continue to drive brand awareness. Hear about best practices for improving marketing ROI/ROMI, ideas and examples for integrating online and offline marketing, and real-world proof points that show how to use new tactics to generate incremental revenue.

    more info »

    Partnership event with Business Marketing Association (BMA)Speakers: Sandra Zoratti, Vice President, Global Solutions Marketing;  Lee Gallagher, Direct Marketing, InfoPrint TransPromo Solutions 

     

    Speaker Bios:

    Sandra Zoratti Marketing Roundtable SpeakerSandra Zoratti is responsible for strategic marketing planning, key account relationships and new business development for InfoPrint.* She currently leads a new Precision Promotion initiative with the CMO Council to drive market adoption and use of TransPromo practices--the integration of database-driven, print-on-demand color technology with targeted and personalized promotional messaging on monthly statements, documents and invoices. TransPromo programs have proven highly successful in driving response to customer up-sell, cross-sell and co-merchandising campaigns.

     

    Lee Gallagher Marketing Roundtable SpeakerLee Gallagher is a member of the InfoPrint* TransPromo Solutions team of marketing analytics, direct marketing and consulting professionals who leverage existing data to drive future marketing campaigns. His work has been discussed in the Wall Street Journal, Business Week, and MSNBC. He is a regular contributor for DM News and authors a blog (www.transpromo-live.com) that explores the potential applications of TransPromo. Gallagher also consults on improving the customer experience through multi-channel integration including social media and personalization.

    *InfoPrint is an IBM | Ricoh joint venture

    Fee: members, always free, non-members: $99.00, DU students/faculty/staff: $25
    (parking fee not included)

    Register: Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.

    Craig Hall | 2148 S. High St. | Denver , CO | Map to University of Denver, Craig Hall

    less info »