Discover the buzz while it's only a hum
2009-2010 Marketing Roundtable Schedule
B2B: Get Behind the Wheel -- New Techniques for Driving Customer Loyalty
Partnership event with Business Marketing Association (BMA)
Speakers: Sandra Zoratti and Lee Gallagher, InfoPrint/IBM
Date: Friday, December 4
Time: 7:30-9:30 a.m.
Location: DU Campus, Craig Hall ,2148 S. High St.
Join us and learn about a data-driven marketing program which integrates both online and offline efforts to create a unified look, feel and message for their customers. Data-driven marketing gives B2B marketers the ability to deliver more meaningful and relevant messages that grow loyalty and continue to drive brand awareness. Hear about best practices for improving marketing ROI/ROMI, ideas and examples for integrating online and offline marketing, and real-world proof points that show how to use new tactics to generate incremental revenue.
Fee: Members, always free, nonmembers: $50
Register: Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.
Marketing and Distributing Renewable Products - The TerraCycle Story
Partnership event with DU Supply Chain Roundtable
Speaker: Albe Zakes, VP of Media Relations, TerraCycle
Date: Friday, January 8
Time: 7:30-9:30 a.m.
Location: Phipps Pavilion, 3400 Belcaro Drive, Denver, CO
The TerraCycle story is not to be missed over 6 million people collecting waste, over 1 billion units of waste collected, and over 56 cool products produced from waste. Go ahead Google them and see for yourself terracycle.net. Well have samples on hand. Join the DU Marketing Roundtable members and friends for a presentation and discussion about the challenges and opportunity to market and distribute a variety of or unique renewable products. Note: Marketing student scholarship awarded at this event.
Fee: Members, always free, nonmembers: $99.00, DU students/faculty/staff: $25
Register: Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.
The Strategy of Sports Marketing
Partnership event with American Marketing Association
Speakers: Intro: Jeff Gowen, Producer, Fox Sports. Panel: Jeff Plush, CEO, Rapids; Rich Karlis Director, Sponsorship & Events, Qwest; Matt Yonan, President, Tigris Marketing; and Dan Price from Adrenaline
Date: Friday, February 19
Time: 7:30-9:30 a.m.
Location: DU campus, Gottesfeld Room, Ritchie Center, 2050 E. Evans Avenue
Let's face it - sports marketing is fascinating because the world of sports is exciting and sexy. This eye-opening and comprehensive discussion on sports marketing will include - the state of sports marketing, the process, the options, and the risks/benefits for corporate marketing professionals and agency intermediaries. Hear from the experts like Fox Sports, Rapids, Kroneke, Qwest, Adrenaline, and Tigris Marketing who manage and promote these activities every day.
Fee: Members, always free, nonmembers: $99.00, DU students/faculty/staff: $25
Register: Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.
The Growing and Influential Hispanic Segment
Speaker: Laura Sandoval, Managing Director, Hispanidad
Date: Friday, March 19
Time: 7:30-9:30 a.m.
Location: Phipps Pavilion ,3400 Belcaro Drive, Denver, CO
Join the leading Hispanic marketing firm in the Denver region to learn about this growing and influential segment. What is working, what is not, and how can you optimize your communication with your clients and customers.
Fee: Members, always free, nonmembers: $99.00, DU students/faculty/staff: $25
Register: Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.
My Personal Creative Philosophy by Ad-Legend Steven Kopcha,
Partnership event with New Denver Ad Club (NDAC)
Speaker: Steven Kopcha, Associate Professor, J-School, University of Missouri, listed as - One of the Most Influential Advertising Men EVER!, Advertising Age
Date: Friday, April 16
Time: 7:30-9:30 a.m.
Location: Phipps Pavilion, 3400 Belcaro Drive, Denver, CO
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? Join the DU Marketing Roundtable members and friends to hear from world-renowned ad man and creative expert Steven Kopcha to hear about how to manage and stimulate creativity and learn life-changing tools that will help you think in new ways. Kopcha created and supervised advertising for Anheuser-Busch, Pontiac, Cadillac, Buick, GMC Trucks, GM Parts, FTD, Dow Chemical Company, Whirlpool, Colgate-Palmolive, M&M/Mars, U.S. Air Force and Westinghouse at DMB&B.
Fee: Members, always free, nonmembers: $99.00, DU students/faculty/staff: $25
Register: Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.
The Glory and Challenge of Destination Marketing
Partnership event with Visit Denver, The Convention and Visitor's Bureau
Speakers: Panel to include Justin Bresler, VP Marketing, Visit Denver
Date: Thursday, May 27
Time: 5:30-7:30 p.m.
Location: Phipps Mansion, 3400 Belcaro Drive, Denver, CO
How do cities compete for attention in this new "staycation" environment? What are the glory moments and challenges of destination marketing? How do you make a business or location in to a destination showplace? This panel will debate and answer these topical and relevant questions.
Fee: Members, always free, nonmembers: $99.00, DU students/faculty/staff: $25
Register: Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.
Contact Information
Professor Theresa M. Conley
Director, DU Marketing Roundtable
tconley@du.edu
Gloria Valdez
Event Manager, DU Marketing Roundtable
gvaldez@du.edu