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A meeting of marketing minds

Past Marketing Roundtable EventsFor over a decade, the Marketing Roundtable at the University of Denver's Daniels College of Business has brought together industry professionals, renowned educators and well-respected marketing gurus in an open and intellectually-stimulating environment to share their insight and enhance their perspective.

Through a variety of events, Marketing Roundtable members and their guests discuss and debate the latest marketing trends, research and best practices. Most events are limited in size giving members and guests unprecedented access to top marketing talent and thought leaders.  The goal: to expand minds and connections while strengthening the region's marketing industry.

Marketing Roundtable events are free for members and their guests and nonmembers may attend for a reasonable fee. All Marketing Roundtable profits are invested in student scholarships and research at Daniels.

  • Membership: Become a member of the Marketing Roundtable.
  • Schedule: Find information on the Marketing Roundtable 2009-2010 season.
  • Brochure: Learn more about the Marketing Roundtable.

Contact Information

Theresa M. Conley
Director, Marketing Roundtable
Clinical Professor, Department of Marketing
tconley@du.edu

Gloria Valdez
Event Manager
DU Marketing Roundtable
gvaldez@du.edu

  • Marketing Roundtable

    Friday, December 4 - Friday, December 4 | 7:30 - 9:30 a.m.

    Marketing Roundtable B2B: Get Behind the Wheel -- New Techniques for Driving Customer Loyalty

    Join us and learn about a data-driven marketing program which integrates both online and offline efforts to create a unified look, feel and message for their customers. Data-driven marketing gives B2B marketers the ability to deliver more meaningful and relevant messages that grow loyalty and continue to drive brand awareness. Hear about best practices for improving marketing ROI/ROMI, ideas and examples for integrating online and offline marketing, and real-world proof points that show how to use new tactics to generate incremental revenue.

     more info »

    Partnership event with Business Marketing Association (BMA)Speakers: Sandra Zoratti, Vice President, Global Solutions Marketing;  Lee Gallagher, Direct Marketing, InfoPrint TransPromo Solutions 

     

    Speaker Bios:

    Sandra Zoratti Marketing Roundtable SpeakerSandra Zoratti is responsible for strategic marketing planning, key account relationships and new business development for InfoPrint.* She currently leads a new Precision Promotion initiative with the CMO Council to drive market adoption and use of TransPromo practices--the integration of database-driven, print-on-demand color technology with targeted and personalized promotional messaging on monthly statements, documents and invoices. TransPromo programs have proven highly successful in driving response to customer up-sell, cross-sell and co-merchandising campaigns.

     

    Lee Gallagher Marketing Roundtable SpeakerLee Gallagher is a member of the InfoPrint* TransPromo Solutions team of marketing analytics, direct marketing and consulting professionals who leverage existing data to drive future marketing campaigns. His work has been discussed in the Wall Street Journal, Business Week, and MSNBC. He is a regular contributor for DM News and authors a blog (www.transpromo-live.com) that explores the potential applications of TransPromo. Gallagher also consults on improving the customer experience through multi-channel integration including social media and personalization.

    *InfoPrint is an IBM | Ricoh joint venture

    Fee: members, always free, non-members: $99.00, DU students/faculty/staff: $25
    (parking fee not included)

    Register: Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.

    Craig Hall | 2148 S. High St. | Denver , CO | Map to University of Denver, Craig Hall

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  • Marketing Roundtable

    Friday, January 8 - Friday, January 8 | 7:30 to 9:30 AM

    Marketing and Distributing Renewable Products --The TerraCycle Story, partnership event with DU Supply Chain Roundtable

    The TerraCycle story is not to be missed -- over 6 million people collecting waste, over 1 billion units of waste collected, and over 56 cool products produced from waste. Go ahead Google them and see for yourself -- terracycle.net. We'll have samples on hand. Join the DU Marketing Roundtable members and friends for a presentation and discussion about the challenges and opportunity to market and distribute a variety of or unique renewable products. Note: Marketing student scholarship awarded at this event.

     more info »

    Speaker: Albe Zakes, VP of Media Relations, TerraCycle

    Fee: Members: always free, $50 non-member rate
    (parking fee not included)

    Register here

    Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.

    Phipps Pavilion | 400 Belcaro Drive | Denver , CO | Map

    less info »

  • Marketing Roundtable

    Tuesday, February 9 - Tuesday, February 9 | 7:30 to 9:30 AM

    The Strategy of Sports Marketing, partnership event with American Marketing Association

    Let's face it -- sports marketing is fascinating because the world of sports is exciting and sexy. This eye-opening and comprehensive discussion on sports marketing will include -- the state of sports marketing, the process, the options, and the risks/benefits for corporate marketing professionals and agency intermediaries. Hear from the experts from Fox Sports, Rapids, Qwest, Adrenaline, and Tigris Marketing.

     more info »

    Speakers: Intro: Jeff Gowen, Producer, Fox Sports. Panel:  Jeff Plush, CEO, Rapids; Rich Karlis Director, Sponsorship & Events, Qwest; Matt Yonan, President, Tigris Marketing; and Dan Price from Adrenaline

    Fee: Members: always free, non-members: $99.00, DU students/faculty/staff: $25
    (parking fee not included)

    Register here

    Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.

    DU, Gottesfeld Rm, Ritchie Center | 2050 E. Evans Avenue | Denver , CO | Map

    less info »

  • Marketing Roundtable

    Friday, March 19 - Friday, March 19 | 7:30 to 9:30 AM

    The Growing and Influential Hispanic Segment

    Join the leading Hispanic marketing firm in the Denver region to learn about this growing and influential segment. What is working, what is not, and how can you optimize your communication with your clients and customers.

     more info »

     Speakers: Laura Sandoval, Managing Director, Hispanidad

    Fee: Members: always free, non-members: $99.00, DU students/faculty/staff: $25
    (parking fee not included)

    Register here

    Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.

    Phipps Pavilion | 400 Belcaro Drive | Denver , CO | Map

    less info »

  • Marketing Roundtable

    Friday, April 16 - Friday, April 16 | 7:30 to 9:30 AM

    Creative Philosophy – by Ad-Legend Steven Kopcha, partnership event with New Denver Ad Club (NDAC)

    In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? Join the DU Marketing Roundtable members and friends to hear from world-renowned ad man and creative expert Steven Kopcha to hear about how to manage and stimulate creativity and learn life-changing tools that will help you think in new ways. Kopcha created and supervised advertising for Anheuser-Busch, Pontiac, Cadillac, Buick, GMC Trucks, GM Parts, FTD, Dow Chemical Company, Whirlpool, Colgate-Palmolive, M&M/Mars, U.S. Air Force and Westinghouse at DMB&B.

     more info »

    Speakers: Steven Kopcha, Associate Professor, J-School, University of Missouri, listed as - One of the Most Influential Advertising Men EVER!, Advertising Age

    Fee: Members: always free, non-members: $99.00, DU students/faculty/staff: $25
    (parking fee not included)

    Register here

    Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.

    Phipps Pavilion | 400 Belcaro Drive | Denver , CO | Map

    less info »

  • Marketing Roundtable

    Thursday, May 27 - Thursday, May 27 | 5:30 to 7:30 PM

    The Glory and Challenge of Destination Marketing, partnership event with Visit Denver, The Convention and Visitor's Bureau

    How do cities compete for attention in this new "staycation" environment? What are the glory moments and challenges of destination marketing? How do you make a business or location in to a destination showplace? This panel will debate and answer these topical and relevant questions.

     more info »

    Speakers: Panel to include Justin Bresler, VP Marketing, Visit Denver

    Fee: Members: always free, non-members: $99.00, DU students/faculty/staff: $25
    (parking fee not included)

    Register here

    Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.

    Phipps Mansion |  400 Belcaro Drive | Denver , CO | Map

    less info »