A meeting of marketing minds
For over a decade, the Marketing Roundtable at the University of Denver's Daniels College of Business has brought together industry professionals, renowned educators and well-respected marketing gurus in an open and intellectually-stimulating environment to share their insight and enhance their perspective.
Through a variety of events, Marketing Roundtable members and their guests discuss and debate the latest marketing trends, research and best practices. Most events are limited in size giving members and guests unprecedented access to top marketing talent and thought leaders. The goal: to expand minds and connections while strengthening the region's marketing industry.
Marketing Roundtable events are free for members and their guests and nonmembers may attend for a reasonable fee. All Marketing Roundtable profits are invested in student scholarships and research at Daniels.
- Membership: Become a member of the Marketing Roundtable.
- Registration: Registration links are embedded within each event description, below.
To register, scroll down, click "more info" to see additional event detail and then click the registration link. - Brochure: Learn more about the Marketing Roundtable.
Contact Information
Theresa M. Conley
Director, Marketing Roundtable
Clinical Professor, Department of Marketing
tconley@du.edu
Gloria Valdez
Event Manager
DU Marketing Roundtable
gvaldez@du.edu
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Marketing Roundtable: Creative Philosophy by Ad-Legend Stephen Kopcha
Friday, April 16 - Friday, April 16 | 7:30 to 9:30 a.m.
My Personal Creative Philosophy -- by Ad-Legend Stephen Kopcha, a partnership event with Ad2
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? Join the Marketing Roundtable members and friends to hear from world-renowned ad man and creative expert Stephen Kopcha about how to manage and stimulate creativity and learn life-changing tools that will help you think in new ways. Mr. Kopcha created and supervised advertising for Anheuser-Busch, Pontiac, Cadillac, Buick, GMC Trucks, GM Parts, FTD, Dow Chemical Company, Whirlpool, Colgate-Palmolive, M&M/Mars, U.S. Air Force and Westinghouse at DMB&B.
Fee:
Members: always free
Non-members: $25.00 (special pricing)
DU students/faculty/staff: $25For more information, contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.
About the Speaker
Stephen Kopcha
Associate Professor
Strategic Communication
Missouri School of Journalism
Stephen Kopcha began his career after graduation from the Missouri School of Journalism by serving as an officer in the United States Navy. His active duty completed, he joined the corporate advertising department of Monsanto Chemical Company in St. Louis. He later worked for what is now known as D'Arcy Masius Benton & Bowles (DMB&B) as a copywriter on the Budweiser account. During his tenure at DMB&B, he received many advertising awards, including Clio and International Broadcasters. Along the way to being elected Executive Vice President, Chief Creative Officer of DMB&B/Detroit and member of the worldwide Board of Directors, Kopcha created and supervised advertising for Anheuser-Busch, Pontiac, Cadillac, Buick, GMC Trucks, GM Parts, FTD, Dow Chemical Company, Whirlpool, Colgate-Palmolive, M&M/Mars, U.S. Air Force and Westinghouse. He also worked on special international projects, which afforded brief stints in the London, Paris, Vienna and Mexico City offices of DMB&B. Kopcha has been honored by the Wall Street Journal as a member of the elite Creative Leaders and was the first creative director ever named to the Board of Directors of the Adcraft Club of Detroit. After retiring to a farm in Missouri for two years, Kopcha returned to the advertising business in 1996 as a Senior Vice President, Creative Planner at the Detroit office of McCann-Erickson. Prior to joining the Missouri School of Journalism's faculty in August of 2001, Kopcha lived with his wife, Avis, in Santa Fe, N.M., where he completed much of his Great American Detective Novel and rode the Rocky Mountains on his Harley. In 2009, Kopcha was elected to the Advertising/PR Hall of Fame of the Missouri History Museum.
Phipps Pavilion | 400 Belcaro Drive | Denver , CO | Map
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Marketing Roundtable
Thursday, May 27 - Thursday, May 27 | 5:30 to 7:30 PM
Fee:
Members: always free
Non-members: $99.00 (beverages, food, and parking included with paid registration fee)
DU students/faculty/staff: $25 (parking fee not included)Speakers: Panel to include Justin Bresler, VP Marketing, Visit Denver
Contact Gloria Valdez at gvaldez@du.edu or 303.871.3317.
Phipps Mansion | 400 Belcaro Drive | Denver , CO | Map