New Book Offers Leadership Advice in 140 Characters or Less

August 03, 2016

Leadership Tweets new coverIn their book, “Leadership Tweets: 150 Bits of Common Sense Leadership Advice, all in 140 Characters or Less,” Bud Bilanich and his MBA students offer leadership advice in 10 areas from ethics to onboarding employees. Bilanich is an adjunct professor in the Department of Management at the University of Denver’s Daniels College of Business.

“MBA students often view their organizational behavior and leadership courses as requirements they sit through,” Bilanich says. “They don’t see the value in the soft skills. But, as young leaders quickly learn, the soft stuff is hard.”

A day after launch, the book became an Amazon best-seller in its category, receiving the No. 2 ranking in the Management and Leadership Training category. Bilanich says he and his students put the book together to help young leaders learn the soft skills necessary to lead people and provide them with a handy reference document as they move forward in their careers.

Some of the tweets include:

  • Be proud of your work and of your company. If you’re not, it’s time to find a new job.
  • Your mother was right. The words “please” and “thank you” will help you get what you want and brand you as a caring leader.
  • Don’t run from difficult decisions. Run toward them. You may be criticized for decisions, but all great leaders have critics.
  • New hire turnover is the result of a failed #onboarding process. The right process reduces turnover and its associated costs.

About the author:
Bud Bilanich is a career mentor, leadership consultant, motivational speaker, bestselling author and influential blogger. He’s been featured in the Wall Street Journal, USA Today, The New York Times and on CNN and NBC. He’s consulted with top companies like PepsiCo, Pfizer, Aetna, AT&T and Johnson and Johnson. He received an Ed.D. from Harvard University, an MA from the University of Colorado and a BS in Human Development from Penn State.