Metro Taxi Denver and the Daniels School of Business announce “Tap That App” competition

March 23, 2015

Press Release

App competition will review, refine and evolve Metro Taxi Denvers mobile app

DENVER – Metro Taxi Denver and the University of Denver’s Daniels College of Business today announced the launch of the “Tap That App” improvement competition. Undergraduate Daniels students in the competition are enrolled in  “Gateway to Business,” a class in which teams of students are required to design, test and market a mobile phone or tablet application. For the competition, they will provide specific improvements in Metro Taxi Denver’s mobile app to differentiate the customer experience for the company, design a streamlined, comprehensive gateway for customer interaction, facilitate data driven marketing opportunities for Metro Taxi Denver as well as technological innovation for the app. 

“We have had a mobile app for the past few years competitive with other transportation apps such as Uber, but believe we could add improvements,” said Robert McBride, owner and operator of Metro Taxi Denver. “Some of the brightest business minds are in our backyard in the Daniels College of Business, which is why we partnered with them in in this one-of-a-kind contest. It is an opportunity for students to learn about delivering real-time results within the highly competitive Denver transportation environment.”

The competition will be launched at the VIP Kick-off event on March 27, 10 a.m. at Metro Taxi Denver. Approximately 120 students in teams of five will compete. “In today’s world, well-designed, user-friendly and responsive apps are critical to any organization’s success,” said Stephen Haag, Ph.D., Director of Assurance of Learning & Associate Professor-in-Residence at the Daniels College of Business.  “Customers expect that business apps will simplify their interactions with companies and save them time. Companies expect that mobile apps will build customer loyalty and repeat business. No organization can be without these and be successful in the current marketplace.”

For more information about the Daniels Executive Advisory Board, please visit

Founded in 1908, The Daniels College of Business is the top-ranked business college at the University of Denver, one of the country’s premier private universities. Daniels is globally recognized as a leader in providing an immersive and engaged business education.

Metro Taxi has served the greater Denver metro area since 1985. With its modern computer dispatch system and smartphone app that allows anyone to order a cab and watch it approach his or her destination in real time—and of course its commitment to offering Colorado’s first green taxi fleet and wheelchair-accessible vehicles—Metro Taxi prides itself on providing quality service at fair and regulated rates.