Marijuana Advocates Use Super Bowl as Advocacy Tool

January 31, 2014

Marketplace on National Public Radio

This weekend’s Super Bowl has all sorts of drug inspired nicknames — the Stoner Bowl, the Bud Bowl, the Weed Bowl, the Bowl Bowl. On Facebook, Cheech and Chong have suggested the tagline: “Lots of Hits. No Penalties.”

The Denver Broncos will play the Seattle Seahawks, pitting the two states that have legalized recreational marijuana use against each other, making the game the perfect opportunity to talk marijuana — and marijuana laws.

“You are dealing with two likable and very visible teams from the legalized states,” says Greg Wagner, a marketing professor at the University of Denver. For groups that want more legal pot, it’s a chance they can’t pass up. “Let’s jump in there and be a part of the party.”