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Mr. Gregory Wagner

Lecturer
Department of Marketing

Gregory.Wagner@du.edu CV

Gregory L. Wagner

Lecturer, Department of Marketing, Daniels College of Business, University of Denver
Marketing Internship Director

Expertise

Marketing research, consumer product marketing, advertising campaigns, marketing communications, advertising, marketing management, business-to-business and consumer marketing, trends in marketing, technology and marketing

Biography At-a-Glance

Gregory L. Wagner is a lecturer in the department of Marketing at Daniels. He is also a 30-year veteran of the ad wars, serving as creative director at four D'Arcy and Leo Burnett offices: St. Louis, Chicago, Detroit, and Denver. During that time, he led successful campaigns for Budweiser, P&G, GM, Amoco, Six Flags, the USA Ski Association, First Alert, Budget Rent-a-car, Michelob, the St. Louis Cardinals, Wilson Sporting Goods, General Mills, and most recently, GM's "Looking for Mr. Goodwrench" work. His creative teams have won numerous new business pitches and over 50 advertising awards, including a Clio and a finalist placing at the Cannes Film Festival.  "The work is everything" is Wagner's war cry, and he's eager to share what he knows about creating advertising that sells.

Connect: 
Greg Wagner's linkedin

 

Academic Professional Activities

  • Member of Marketing Roundtable
  • Screenwriter
  • Advertising consultant

Education

  • BJ, University of Missouri School of Journalism
  • BA, St. Louis University