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Dr. Steven Hartley

Professor
Department of Marketing

Steven.Hartley@du.edu CV
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Expertise

Brand development, marketing and strategic resources, linking products and markets, business-to-business advertising, promotions and advertising, product development, consumer marketing and trends 

Biography At-a-Glance
Steven Hartley is a professor of marketing at the Daniels College of Business.  He has performed extensive research and written numerous articles that have garnered awards that include: first place, Top Ten Sales Articles of the 20th Century: American Marketing Association, Sales Management Interest Group finalist (2002); American Marketing Association, 1990 O'Dell Award -- given to authors of the JMR article with the most significant impact on the discipline during the past five years; the Best Article of the Year Award (1986) by the Academy of Marketing Science; the Faculty Research Award (1987) for the College of Business Administration from the University of Denver, presented to the faculty member who has demonstrated the highest level of sustained quality research activity.  He was an American Marketing Association Doctoral Consortium Fellow and won the Dean's Prize for Applied Research, University of Minnesota, School of Management in 1980.

When working with the media, Hartley can address marketing from both an academic and industry perspective. He can discuss marketing and strategic resources, business-to-business advertising, promotions and advertising, product development, consumer marketing and trends.   

Education

  • Ph.D., Marketing, University of Minnesota
  • MBA, University of Minnesota
  • BME, Mechanical Engineering, University of Minnesota

Academic Positions Held

  • Professor, Department of Marketing, Daniels College of Business, University of Denver
  • Walter Koch Endowed Chair in Innovation and Entrepreneurship and Director, EVM Program, University of Denver
  • Chair, Department of Marketing, Daniels College of Business, University of Denver
  • Associate Professor, Department of Marketing, Daniels College of Business, University of Denver
  • Assistant Professor, Department of Marketing, Daniels College of Business, University of Denver
  • Visiting Professor, Department of Marketing, University of Minnesota
  • Instructor, Department of Marketing, University of Minnesota
  • Research Associate, Department of Marketing, University of Minnesota
  • Teaching Assistant, Department of Marketing, University of Minnesota
  • Bush Foundation Executive Fellows Program

Courses Taught


Principles of Marketing, Marketing Management, Marketing Planning, Marketing Research, Business-to-Business Marketing, Sales Management, the Essence of Enterprise (Daniels MBA Compass course), Leading at the Edge (Daniels MBA Compass course), Profiles in Leadership, Integrative Challenge (MBA Field Study), Marketing Management, Marketing Planning, Sales Management, Marketing Research, Sales Management, Bank Marketing, Marketing for Non-Marketing Managers