Sallie Burnett
Adjunct Professor, Marketing Department, Daniels College of Business at the University of Denver
Expertise
Digital marketing, social media marketing, Internet marketing, eCRM, and email marketing, loyalty marketing, customer relationship marketing, customer relationship management (CRM), customer experience management (CEM), and direct marketing.
Biography-at-a-Glance
The founder and president of Customer Insight Group, Inc., Sallie Burnett created the strategic relationship-marketing firm to address the needs of Fortune 1000 companies with solutions designed to improve clients' customer experiences and empower customers to share, connect and interact. Burnett's extensive client roster is testimony to her depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Her client experience includes: A&P, The Bon Ton, Dick?s Sporting Goods, Einstein Bros. Bagels, Edwin Watts Golf, GE Consumer Finance, The Great Indoors, Helzberg Diamonds, HSBC, Kohl?s, La-z-boy, MCI, as well as various other leading companies. Burnett is active in the Denver and the national customer relationship marketing community where she gives seminars and workshops.
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Awards & Honors
- 2009 Direct Marketer of the Year, Rocky Mountain Direct Marketing Association
Education
- BS, Marketing, University of Wyoming
