Mar 19 2013

Marketing: The Core

“Marketing: The Core” 5th Edition, McGraw-Hill/Irwin Publishing, 2013 Dr. Steven Hartley Coauthor Department of Marketing

Dec 20 2012

Marketing

“Marketing” 9th Chinese Edition, McGraw-Hill/Irwin Publishing, 2012 11th Edition, McGraw-Hill/Irwin Publishing, 2012 Dr. Steven Hartley Coauthor Department of Marketing Professor Hartley is coauthor of Marketing, the leading introduction to marketing text in business education.  Marketing utilizes a unique, innovative, and effective pedagogical approach … Continued