Dec 20 2012

International Marketing

“International Marketing” Dr. Daniel Baack Coauthor Department of Marketing     International Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factorsthat impact any international marketing venture—culture, … Continued

Dec 20 2012

The Effect of Supply Chain Integration, Modular Production, and Cultural Distance on New Product Development: A Dynamic Capabilities Approach

R.C. Parente, D.W. Baack, and G. Hahn, (2011).  Journal of International Management, 17(4), 278-290. Abstract Little research has examined how international firms’ operations strategies affect dynamic capability creation or how cultural distance affects operations management. This study addresses these gaps … Continued