Jan 20 2017

New Center Offers Consumer Insights

Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a particular product line, whether it’s toothpaste, milk or laundry detergent? The Daniels College of Business’ new Consumer Insights and Business … Continued

Dec 29 2014

Prioritizing Holiday Debt

Now that we’ve made it through the holidays–all that spending is behind us. For many Americans, however, that means debt lies ahead. Ali Besharat is an assistant professor of marketing at the Daniels College of Business. He recently worked on … Continued