Research and Press

Faculty members in the Department of Marketing at Daniels College of Business are nationally recognized for their thought leadership in the marketing industry. Their research and publications have appeared in journals such as Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of International Business Studies, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Business Ethics, International Journal of Research in Marketing, Marketing Letters, Journal of Public Policy & Marketing, Journal of Advertising, Journal of International Marketing, Journal of Advertising Research, Journal of Business Research, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Psychology & Marketing, The American Journal of Psychology, Journal of Marketing Education, among others.

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Faculty Books

Dec 20 2012 Stephen Hartley


“Marketing” 9th Chinese Edition, McGraw-Hill/Irwin Publishing, 2012 11th Edition, McGraw-Hill/Irwin Publishing, 2012 Dr. Steven Hartley Coauthor Department of Marketing ... Continued

Dec 20 2012 FR Baack International Marketing Cover

International Marketing

“International Marketing” Dr. Daniel Baack Coauthor Department of Marketing     International Marketing presents an innovative, integrated approach, in which ... Continued

Faculty Research & Publications