Elevating Marketing Education

May 14, 2015

From the Desk of: Carol Johnson, Chair of the Department of Marketing

Carol JohnsonThe world of marketing is changing rapidly, and the Daniels College of Business is confronting the challenge to stay relevant head on. Throughout the past several years, the Department of Marketing has worked hard to develop innovative programs for marketing professionals that give them the skills to be the best marketers in this dynamic industry. Here are a few examples of how the Department is taking marketing education to higher heights:

  • In October 2015, we will present the fourth annual Digital Marketing Summit. This one-day conference brings together national leaders in digital marketing and branding, and we are excited to welcome the head of industry, retail, from Google as our keynote speaker this year. The Digital Marketing Summit includes many sessions and panels by industry experts and a valuable afternoon networking event. With two tracks (fundamentals and advanced), the program is an excellent opportunity for small and mid-sized businesses to advance their knowledge about digital, brand, social media and mobile marketing strategies and trends.
  • We introduced a Five Fridays program for Master of Science students. Part networking, part career development, this new program brings together Daniels marketing alumni and current MS students over the course of five Friday sessions to discuss everything from building a career to developing a personal brand. Beginning fall 2015, this intensive exercise will become a required component of the MS program. Five Fridays was led by a member of the Marketing Advisory Board. This board engages with students in numerous ways, giving marketing executives and professionals a forum to shape tomorrow’s marketing professionals, and offering students an opportunity to develop contacts with people in the industry.
  • The marketing internship program grows stronger every quarter. For more than five years, we have built and grown a robust internship program, helping Daniels students gain placement at more than 500 companies in Colorado such as Comcast, DISH, 9News, Vail Resorts, and Crispin Porter + Bogusky. Students work for exciting organizations, marketing firms, ad agencies and more. Students receive course credit for their internships and many companies hire these students when they graduate.

In these and other ways, Daniels has stepped forward as a leader in digital marketing. In our programs for Denver-area marketing executives and in the classroom, we strive to share the knowledge of our experienced marketing faculty. We continually introduce cutting-edge classes such as Technology in Marketing, Digital Strategy, Social, Mobile and Search Engine Marketing, among others. Our faculty share their knowledge through business roundtables and other speaking events as well, helping today’s marketers stay up on the latest trends in the field.

It’s an exciting time for the marketing program at Daniels and we are eager to continue to build new partnerships that benefit students, organizations and the community. I welcome your input and involvement: feel free to contact me at cjohnson@du.edu.

Dr. Carol Johnson is the chair of the department of Marketing at the Daniels College of Business. She is the director for the College’s MS Marketing program. Dr. Johnson’s research focuses on the areas of customer experience management, online learning, and case research and writing.