Lora Louise Broady

Lora Louise Broady

Affiliate Faculty

Department of Marketing

lbroady@du.edu |Daniels 480 | Download Photo

Biography at a Glance

Lora Louise Broady has been marketing new and emerging technologies for nearly 25 years, specializing in the telecommunications and financial services industries, including Price Waterhouse consulting, Qwest Dex, and Invesco Funds Group.  She currently is a marketing management consultant specializing in digital marketing strategy, new product development, and business process reengineering. She recently collaborated with a team of digital professionals to create the New Media and Internet Marketing master’s program and served as the curriculum development manager to design the initial suite of digital marketing courses.  She currently serves as a member of the PR and Marketing Advisory Committee for the Organizational and Professional Communications department at DU University College graduate school.

Education

MBA, Dartmouth College, Amos Tuck School of Business BA, The Colorado College

Academic Positions Held

Teach graduate-level courses in: – Internet Marketing Communications – Integrating Social Media – Branding and Market Positioning – Environmental Scanning – Strategic Communications for Change – Curriculum Development Manager for New Media and Internet Marketing master’s degree specialty