Chipotle: No ‘Guacapocalypse’ Looming

March 05, 2014

KDVR-TV Fox 31 NEWS

Could guacamole and some salsas become victims of global warming? Possibly, says Chipotle Mexican Grill.

The restaurant chain, in an annual report, listed drought and global weather change among a long list of business risks faced by the company.

“Increasing weather volatility or other long-term changes in global weather patterns, including any changes associated with global climate change, could have a significant impact on the price or availability of some of our ingredients,” Chipotle said in the filing last month.

If the cost of ingredients jumps, the company said it “may choose to temporarily suspend” serving items such as guacamole or some salsas.

Daniels affiliate marketing professor Stephanie Brooks talks about the looming “Guacapocalypse.”