Marketing Undergraduate Degrees

The Department of Marketing at Daniels offers an undergraduate marketing major and minor.  The undergraduate marketing curriculum provides you with the breadth of knowledge necessary to successfully enter the marketing field while being flexible enough for you to develop and pursue an educational program designed to fulfill your individual career goals. Students delve into marketing strategies, innovations and research and then specialize with 16 hours of electives.

Two marketing minors are available—one for business majors and another for non-business majors who wish to expand their marketing know-how and skill set.

View the Marketing Major Degree Plan»

View the Marketing Minor Degree Plan»