Marketing Undergraduate Degrees

The Department of Marketing at Daniels offers an undergraduate marketing major and minor.  The undergraduate marketing curriculum provides you with the breadth of knowledge necessary to successfully enter the marketing field while being flexible enough for you to develop and pursue an educational program designed to fulfill your individual career goals. Students delve into marketing strategies, innovations and research and then specialize with 16 hours of electives.

Two marketing minors are available—one for business majors and another for non-business majors who wish to expand their marketing know-how and skill set.

View the Marketing Major Degree Plan»

View the Marketing Minor Degree Plan»

Student Testimonials

I just started a new job and my first projects have been to capture consumer insights on new products and the software we are using is Qualtrics! I have made great impressions here in the first weeks because of my proficiency in Qualtrics. Thanks for a great class that set me up well.- Brent Phillip, BSBA, Consumer Insights Analyst for one of the Top National Food Chain Restaurants

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Daniels Office of Undergraduate Programs

+1 303.871.6910
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Undergraduate Admissions

+1 303.871.2036
Questions Regarding DU Admissions